The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Best of Pharma
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Best of Brand-Side / In-House
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Best of Creative Effectiveness
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Best of Out of Home
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple Category: Best of Moving Image Craft
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Best of Film & Video
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation Category: Best of Health & Wellness
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Best of Interactive & Mobile Craft
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Best of Interactive, Online & Mobile
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Best of Branded Entertainment
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase Category: Best of Direct Marketing
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE Category: Best of Cultural Driver
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Best of Design
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper Category: Best of Print & Promotional
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Best of Gaming
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Best of Experiential & Immersive
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace Category: Best of Integrated
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE Category: Best of Public Relations
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola Category: Best of IP & Product Design
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Best of Radio & Audio
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW Category: Best of Social Media
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Best of Creative Use of Data
Still Fresh. Never Frozen.
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago
Client: Wendy's Category: Penta Pencil
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny Category: CMO Pencil
See My Skin
Agency: Edelman / New York + Mindshare / New York
Client: Vaseline Category: Fusion Pencil
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Sustainable Development Goals
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall Category: Green Pencil
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Experiential / Customer Experience / CX
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Out of Home / Series
Remember The Why
Agency: Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles
Client: Adidas Category: Sound Design
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
NN North Sea Jazz Festival
Agency: Studio Dumbar/DEPT / Rotterdam
Client: Mojo Concerts Category: Typography / Dynamic / In Motion
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre Category: Social Channel / Single Platform
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle Category: Brand Partnerships
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Customer Experience / CX
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny Category: Craft / Writing
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Series
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Traditional Media Relations
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC Category: Traditional Media Relations
Critical Core
Agency: Dentsu Creative / Hong Kong
Client: Game to Grow / Critical Core Tabletop RPG Game Category: Use of Gaming as a Tool
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Craft / Use of Sound
LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client: LaLiga Category: Physical Items
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Physical Items
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland Category: Stunts & Activations
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung Category: Targeted Video / Online
Award:
2023 Best of Show Best of Show Pencil
Agency:
Apple / London + Apple / Cupertino
Client:
Apple
Title:
The Greatest
Category:
Best of Show
Annual ID:
OS23_BOS000G
Award:
2023 Pharma Best of Discipline Pencil
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Best of Pharma
Annual ID:
OS23_PH000G
Award:
2023 Brand-Side / In-House Best of Discipline Pencil
Agency:
Apple / London + Apple / Cupertino
Client:
Apple
Title:
The Greatest
Category:
Best of Brand-Side / In-House
Annual ID:
OS23_BS000G
Award:
2023 Creative Effectiveness Best of Discipline Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Best of Creative Effectiveness
Annual ID:
OS23_CE000G
Award:
2023 Out of Home Best of Discipline Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Best of Out of Home
Annual ID:
OS23_OH000G
Award:
2023 Music & Sound Craft Best of Discipline Pencil
Agency:
Apple
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Best of Music & Sound Craft
Annual ID:
OS23_MS000G
Award:
2023 Moving Image Craft & Production Best of Discipline Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client:
Apple
Title:
Share the Joy
Category:
Best of Moving Image Craft
Annual ID:
OS23_MI000G
Award:
2023 Film & Video Best of Discipline Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Best of Film & Video
Annual ID:
OS23_FI000G
Award:
2023 Health & Wellness Best of Discipline Pencil
Agency:
McCann / Stockholm + McCann Worldgroup / London
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Best of Health & Wellness
Annual ID:
OS23_HW000G
Award:
2023 Interactive & Mobile Craft Best of Discipline Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Best of Interactive & Mobile Craft
Annual ID:
OS23_IC000G
Award:
2023 Interactive, Online & Mobile Best of Discipline Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Best of Interactive, Online & Mobile
Annual ID:
OS23_IN000G
Award:
2023 Branded Entertainment Best of Discipline Pencil
Agency:
BETC / Paris + Women in Games / Paris
Client:
Women in Games
Title:
Gender Swap
Category:
Best of Branded Entertainment
Annual ID:
OS23_BE000G
Award:
2023 Direct Marketing Best of Discipline Pencil
Agency:
Accenture Song + Coinbase + Walker + The Mill
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Best of Direct Marketing
Annual ID:
OS23_DM000G
Award:
2023 Cultural Driver Best of Discipline Pencil
Agency:
Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Cultural Driver
Annual ID:
OS23_CD000G
Award:
2023 Design Best of Discipline Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Annual ID:
OS23_DE000G
Award:
2023 Print & Promotional Best of Discipline Pencil
Agency:
Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Best of Print & Promotional
Annual ID:
OS23_PT000G
Award:
2023 Gaming Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Best of Gaming
Annual ID:
OS23_GA000G
Award:
2023 Experiential & Immersive Best of Discipline Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Experiential & Immersive
Annual ID:
OS23_EX000G
Award:
2023 Integrated Best of Discipline Pencil
Agency:
Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client:
Squarespace
Title:
The Singularity
Category:
Best of Integrated
Annual ID:
OS23_IG000G
Award:
2023 Public Relations Best of Discipline Pencil
Agency:
Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Public Relations
Annual ID:
OS23_PR000G
Award:
2023 IP & Product Design Best of Discipline Pencil
Agency:
Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Best of IP & Product Design
Annual ID:
OS23_IP000G
Award:
2023 Radio & Audio Best of Discipline Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Radio & Audio
Annual ID:
OS23_RA000G
Award:
2023 Social Media Best of Discipline Pencil
Agency:
TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Best of Social Media
Annual ID:
OS23_SM000G
Award:
2023 Creative Use of Data Best of Discipline Pencil
Agency:
DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Best of Creative Use of Data
Annual ID:
OS23_CU000G
Award:
2023 Penta Pencil Penta Pencil
Agency:
FCB / Toronto
Client:
Canadian Down Syndrome Society
Title:
Long Term
Category:
Penta Pencil
Annual ID:
OS23_PP001P
Award:
2023 Penta Pencil Penta Pencil
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago
Client:
Wendy's
Title:
Still Fresh. Never Frozen.
Category:
Penta Pencil
Annual ID:
OS23_PP002P
Award:
2023 CMO Pencil CMO Pencil
Agency:
Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
Skinny
Title:
Phone It In
Category:
CMO Pencil
Annual ID:
OS23_CM001G
Award:
2023 Fusion Pencil Fusion Pencil
Agency:
Edelman / New York + Mindshare / New York
Client:
Vaseline
Title:
See My Skin
Category:
Fusion Pencil
Annual ID:
OS23_FP001F
Award:
2023 Sustainable Development Goals Pencil SDG Pencil
Agency:
DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Sustainable Development Goals
Annual ID:
OS23_SD001D
Award:
2023 Green Pencil Green Pencil
Agency:
NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Green Pencil
Annual ID:
OS23_GP001E
Award:
2023 Direct Marketing Gold Pencil
Agency:
Ogilvy / Bogotá + Carulla / Medellín
Client:
Carulla
Title:
The Fresh System
Category:
Experiential / Customer Experience / CX
Annual ID:
OS23_DM005G
Award:
2023 Design Gold Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Out of Home / Series
Annual ID:
OS23_DE001G
Award:
2023 Music & Sound Craft Gold Pencil
Agency:
Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles
Client:
Adidas
Title:
Remember The Why
Category:
Sound Design
Annual ID:
OS23_MS004G
Award:
2023 Integrated Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Annual ID:
OS23_IG008G
Award:
2023 Design Gold Pencil
Agency:
Studio Dumbar/DEPT / Rotterdam
Client:
Mojo Concerts
Title:
NN North Sea Jazz Festival
Category:
Typography / Dynamic / In Motion
Annual ID:
OS23_DE005G
Award:
2023 Social Media Gold Pencil
Agency:
Angry Butterfly / Toronto
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM002G
Award:
2023 Brand-Side / In-House Gold Pencil
Agency:
Apple / London + Apple / Cupertino
Client:
Apple
Title:
The Greatest
Category:
Campaigns for Good
Annual ID:
OS23_BS004G
Award:
2023 Out of Home Gold Pencil
Agency:
Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Brand Partnerships
Annual ID:
OS23_OH006G
Award:
2023 Integrated Gold Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client:
Burger King
Title:
Burger Glitch
Category:
Customer Experience / CX
Annual ID:
OS23_IG005G
Award:
2023 Direct Marketing Gold Pencil
Agency:
Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
Skinny
Title:
Phone It In
Category:
Craft / Writing
Annual ID:
OS23_DM016G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI001G
Award:
2023 Public Relations Gold Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Traditional Media Relations
Annual ID:
OS23_PR002G
Award:
2023 Public Relations Gold Pencil
Agency:
Grey Argentina / Buenos Aires
Client:
LALCEC
Title:
The Postponed Day
Category:
Traditional Media Relations
Annual ID:
OS23_PR003G
Award:
2023 Gaming Gold Pencil
Agency:
Dentsu Creative / Hong Kong
Client:
Game to Grow / Critical Core Tabletop RPG Game
Title:
Critical Core
Category:
Use of Gaming as a Tool
Annual ID:
OS23_GA004G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Use of Sound
Annual ID:
OS23_EX012G
Award:
2023 Direct Marketing Gold Pencil
Agency:
Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Physical Items
Annual ID:
OS23_DM002G
Award:
2023 Direct Marketing Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Items
Annual ID:
OS23_DM003G
Award:
2023 Interactive, Online & Mobile Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Go
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN009G
Award:
2023 Social Media Gold Pencil
Agency:
SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Stunts & Activations
Annual ID:
OS23_SM008G
Award:
2023 Direct Marketing Gold Pencil
Agency:
CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client:
Samsung
Title:
Flipvertising
Category:
Targeted Video / Online
Annual ID:
OS23_DM004G
